Chances are that you have never tasted a truly great cup of gourmet
coffee.
Have you been drinking commercial blends of coffee? If so, like so
many others, you've been missing out on one of life's greatest pleasures,
the clean pure taste of fresh roasted gourmet coffee from Odyssey.
Odyssey Coffee is a mail-order company located in Slidell, Louisiana.
We sell gourmet and specialty coffees by the pound, available in Whole
Bean or Ground.
Simply put: Fresh coffee tastes best. Did you know that coffee loses
over half of its flavor in the ten days after roasting...and even faster
once the beans have been ground? According to both the Coffee Specialty
Association of America and Consumer Reports Inc., coffee loses over
half of its freshness within the first week of roasting, regardless
of packaging. Both magazines also reported that most coffees available
to the public are between 1 and 3 months old, stale coffee that has
lost over 85% of its flavor and freshness. To insure that you get the
freshest coffee possible.....
WE DO NOT ROAST UNTIL YOU ORDER.
At Odyssey, coffee is considered to be a perishable product. Our customers
enjoy their coffee within a few days after roasting. Following this
strict standard and attention to detail has paid off, especially for
our loyal customers.
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Here at Odyssey we want you whether a new or an existing customer to
have some basic knowledge about coffee. We have compiled a little information
about coffee below, so you will have a better understanding of some
of the basic facts involved in selecting coffee. Select the subject
you wish to know more about. More topics will be added on a regular
basis as we come across items we feel would interest you.
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CURRENT TOPICS
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Coffee Types
Our Gourmet Coffee's come from around the world. That's
because certain climates are better for certain beans. We only want you
to have the very best cup of coffee.
We use Arabica coffee beans for our Gourmet Coffee. Arabica
coffee is the seed from the fruit of the Arabica botanical species of
coffee tree. Arabica trees produce a fine quality coffee and require rich,
fertile soil; high altitudes (2,500 - 6,000 feet); and the right balance
of warmth, rainfall and humidity. These coffees grow in the highest and
steepest portions of the country of origin. The Robusta coffees are typically
found in lower altitudes (below 2,000 feet) and are more resilient to
heat and severe conditions. Hence, a Robusta coffee tree yields many times
more coffee than the Arabica trees. Like anything in life, quality and
quantity do not necessarily go hand-on-hand. A large Nation-wide coffee
manufacturer does not have the luxury of being out of coffee supplies;
therefore a high reliance is placed on the availability of the Robusta
coffees. Blending several Robusta coffees further insures consistency
in the taste. The small specialty coffee industry places a higher reliance
on quality, demanding exclusively the Arabica coffee type. We have the
luxury to tell the customer that a certain coffee is not available, and
recommend other coffees (perhaps from a different country), which may
be just as good or better.
Because Arabica trees are susceptible to disease, frost
and drought, they require careful labor-intensive cultivation and produce
only 1 to 1.5 pounds of green coffee per year. Arabica coffee beans are
selected as gourmet coffee because, when brewed, they have a delicate
flavor and aroma. Their caffeine content is much lower than those found
in Robusta coffees; caffeine is the major contributor to bitterness in
the coffee.
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Coffee Freshness
Coffee in its raw form (green beans) is a dry stable product.
Coffee is the seed of the coffee fruit and it is processed to a dormant
product before it is shipped out of the coffee plantations. Raw coffee's
life expectancy is considered to be indefinite.
We will explain the effects of roasting on coffee freshness,
by withholding the complex chemistry jargon. Coffee starts loosing its
freshness as soon as it is roasted. Roasting of coffee starts a chemical
reaction in coffee which generates volatile compounds. Some of these volatile
compounds begin to leave the coffee during the roasting process and others
are delayed, trapped within the coffee bean. These compounds serve as
the transport for the coffee aroma. In other words, the smell of the fresh
coffee aroma is attributed to these volatile compounds leaving the coffee.
With this migration starts the deterioration or loss of freshness in the
coffee. Smelling the fresh coffee aroma, is actually perceiving the past
freshness of the coffee. What we smell is some freshness that just left
the coffee.
Extended exposure to air seems to accelerate the loss
of freshness. Oxidation plays a role in coffee getting stale. It is really
not proper to leave roasted coffees exposed in burlap bags or barrels,
as seen in many gourmet stores. These coffees are being deteriorated at
a faster rate, providing the customer with a coffee of a lesser life span.
It is also known that whole beans stay fresher for a longer
period of time than ground coffee. This is because grounding the coffee
exposes additional coffee surface to contact with air, allowing for additional
volatile compounds to leave the coffee. The inner trapped freshness in
the coffee bean, now has an opportunity to migrate. Whole bean coffees
will retain their freshness for 4-6 weeks from the time of roast. Ground
coffees will retain their freshness for approximately a week, if stored
properly. There are a few steps that can be taken to preserve freshness.
Some steps most be implemented by the coffee roaster, some by the retailer
and also by the customer.
The coffee roaster has the widest latitude with preserving
freshness. By controlling how much coffee is roasted and retaining as
much coffee in its raw form, a coffee roaster can extend the life of its
coffees indefinitely. Retailers that roast their own coffee have the biggest
advantage of all. They can roast very small amounts of coffee at a time,
only what sells in a few days or at most in a week's time frame. The wholesaler
usually has to predict in advance how much coffee will be required by
its retail accounts, sometimes leading to excessive roasting. The extra
roasted coffee most then is stored in its facility. The retailer buying
from wholesalers has practically no control over the roasting process.
Further, a retailer may purchase too much coffee from the wholesaler,
leading to additional storage time. Excessive purchases by retailers will
tend to increase the wholesalers roasting plans, the next time around.
But will decrease the retailers purchase, at that same time. A vicious
circle is created conducive to warehousing and storage of roasted coffees
by wholesalers as well as by retailers. Proper planning is almost impossible
in the wholesaler-retailer arrangement. That is why; retailers that roast
their own coffee have the biggest advantage of all in controlling the
coffee freshness.
The roasted coffee should be stored in air tight containers
to preserve its freshness. Air exposed beans will deteriorate at a faster
rate than protected beans. A retailer that exposes the coffee beans on
the floor of its store (mostly for esthetic purposes), is really doing
a disservice to its customers. The consumer should try to purchase coffee
in whole beans rather than pre-ground, hence extending the life of the
coffee. However, a proper grinder must be used for a quality coffee cup.
Please, do not massacre the coffee beans with those inexpensive blade
grinders sold in department and some specialty stores. Spending a premium
for high grade coffees and then mutilating the coffee bean with a blade
grinder is just a waste of money. Consumers without a quality burr grinder
should just get the coffee ground at the retail store and limit their
purchase to a week's worth of coffee, each time.
Coffee once ground deteriorates very quickly, as explained
above. Ground coffee must be stored in air tight containers to retard
its staleness and consumed within a few days to a week from purchase.
Customers are sometimes left with the option of buying a low quality Robusta
in a fresh vacuum package or a high quality Arabica which has been staled
at the retail store. Not much of a choice. Also, beware of those vacuum
packages equipped with freshness valves. This valves are meant to release
coffee gassing from the bag to the outside, releasing coffee freshness,
also.
As a final freshness note, please do NOT store your coffee
in the refrigerator. The practice of storing coffee in the refrigerator
is unfortunately suggested by people in our coffee industry. As explained
above, coffee deteriorates with air contact. Well, refrigeration causes
condensation in the coffee, which means water molecules travel through
your entire coffee content. As we all know water is one part oxygen, hence
accelerating your coffee's deterioration? Actually, deterioration occurs
throughout the entire coffee, not just on its surface as it would be with
air contact. If for any reason, you have purchased too much coffee to
consume immediately, then break-up your coffee in single portions into
zip lock bags and store them in the freezer. Avoid freezing a full pound;
taking a bag of coffee in and out of the freezer causes condensation,
as well. The frozen coffee can be used in your coffee maker without thawing.
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Coffee miss-advertisement on TV.
We all have been subject to those TV advertisement campaigns
which claim "Mountain Grown" or "100% Colombian".
Coffee manufacturers print these slogans in their cans, too. These are
only two of many sample slogans. Some of the other slogans are even more
subliminal, than these two.
The message being conveyed is that their coffee is better
than any others because it is "Mountain Grown" or it is "100%
Colombian" or some other reason. Well, all coffee grown in the World
is mountain grown; the distinction is at what altitude of the mountain
is it grown. A 100% Colombian coffee is not necessarily a good coffee,
either. Each country produces a wide variety of coffees, some excellent
and some just plainly put, awful coffees. A 100% Arabica, Supremo Colombian
coffee is the best coffee that Colombia can produce. A 100% Robusta, Colombian
coffee may be the cheapest, lowest grade coffee this country will sell
and with the consequence in quality degradation. What type of 100% Colombian
is in the package? To that matter, what type of 100% Guatemalan or any
other country's coffee is in the can or bag. This is the question at hand.
The coffee companies claims, of their coffees being
the best, are not explicitly made. They just let the consumer interpret
their slogans. If it is 100% Colombian, then we believe that it must be
the best coffee available. Their is no violations to the "Truth in
Advertisement" act or any deception. The coffee in their package
is definitely what they claim it to be (e.g. a 100% Colombian coffee).
The consumer's mind is doing the rest. Our purpose here is to provide
some informational facts, so the consumer can be better equipped when
making a purchasing decision.
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